The business content modules/workshops each include 6 hours of content:
- Personal & Professional Mission/Vision/Values/Marketing/Branding/Social Media
- Understanding Financial Reports/100 Pennies/The 1% Difference/Revenue & Profitability/Rational Price Setting
- Leadership/Emotional Intelligence/Work-Life Balance/Boundaries/ Emotional Blackmail
- Effective Communication/Negotiation/Conflict Resolution/Gender Roles in Communication/ Difficult Conversations
- Small Business Primer: Inventory Management/HR- Hiring, Firing, Laws on Disability & Pregnancy, Employment Manuals/OSHA/DEA/etc.
- Compensation/Transitions of Ownership/Valuation/Operating Agreements between Partners/Employment Agreements
The curriculum is presented in a workshop form, allowing group members to engage fully with the material, and receive exceptional value from their time spent away from their practices. Group member interactions are supportive, with innovative ideas and solutions flowing between participants. Members value collaboration and belonging to a tribe of equine veterinarians.
“What was your most important takeaway from Meeting One?”
“First deciding what my core values are and then using those to help create a brand; the importance of creating an “image” of yourself to your clientele and how I should control that image”
“Meeting peers that are faced with similar challenges and experiences was so reassuring and uplifting”
“Many of my colleagues are in or have been in similar situations to my own and even though we haven’t been in the business for decades, we can be good at running our own businesses – if we seek out good advice!”
“As a new associate, without much control (for now) over my practice, personal branding can help distinguish me within my practice and between other practices, while mission/vision can help me remain directed and focused”
“The idea that being an excellent vet isn’t enough”
“Solidifying the practice culture and translating that to a marketable brand”